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What Links to Use in Your Affiliate Marketing Emails


What Links to Use in Your Affiliate Marketing Emails

Photograph by Javier Allegue Barros on Unsplash

This text is predicated on ProBlogger Podcast 107.

This query is available in from Scott who asks, “I need to attempt my hand at some affiliate promotions and have chosen an e-book to advertise. I’ve heard you say that your affiliate promotions work finest whenever you e-mail your checklist, however I’m questioning if I ought to e-mail that affiliate hyperlink or ought to I ship them to my very own weblog the place I evaluate the e-book? I’d love your steering – how do you promote an affiliate product?

This can be a nice query from Scott and I need to sort out it at the moment, supplying you with a couple of insights into when you must do every of the choices that Scott mentions.

What’s an affiliate promotion?

If you happen to’re questioning “What’s an affiliate promotion?” then take a look at my article on 12 Tips for Affiliate Marketing which provides you a superb introduction. Internet affiliate marketing is the most typical manner that our readers on ProBlogger inform us that they’re creating wealth; it’s certainly one of my main revenue sources and it’s a income stream I like to recommend you contemplate as certainly one of your first should you’re enthusiastic about monetizing your weblog. 

Maybe the best approach to clarify internet affiliate marketing is that you just as a writer are rewarded for selling one other enterprise’s services or products, by paying you a fee when somebody follows a hyperlink in your weblog to their website the place they then purchase one thing. 


What Hyperlinks to Use in Your Emails?

At this time, I need to speak about the place the hyperlinks ought to level to whenever you ship an e-mail to your checklist selling an affiliate product.

If you happen to’re sending an e-mail out to your checklist, selling an affiliate product, do you:

a) Ship out the affiliate hyperlink linking on to the product creator’s gross sales web page 


b) Write a submit about that product, put it in your weblog, and use that hyperlink in your e-mail?

There are some good causes for taking both strategy. 


Affiliate Hyperlink direct to Gross sales Web page

The explanation that you’d think about using the affiliate hyperlink, linking on to the gross sales web page of the product that you just’re selling is:

  1. It will get your reader nearer to them hitting the add to cart button sooner. It removes a click on should you like. If you happen to’re sending folks instantly out of your e-mail to the product gross sales web page, you’re sending them straight there with out having a center web page in the way in which. That all the time will increase the possibilities of them placing that product in a cart and trying out. Job carried out.
  2. When the gross sales web page is nice – well-designed and effectively optimized, and has good calls to motion – it’s extra prone to convert, so your job is to get your reader/potential purchaser to the gross sales web page.
    If we don’t need to do a complete heap of pre-selling within the e-mail that we’re sending out. If we’re sending out an e-mail and we simply assume the gross sales web page sells itself, sells the product itself, then most likely we’ll simply do a comparatively brief e-mail and say, “Look, you will get all the small print right here,” after which give them the hyperlink.
    An instance of this is able to be final yr. We do a ‘Twelve Days of Christmas’ marketing campaign on Digital Images Faculty yearly. As one of many promotions we had been doing throughout that 12 days, we had been selling a course which we had promoted prior to now, we knew it transformed with our viewers, and the gross sales web page was simply incredible. The gross sales web page had a terrific video on it, it had a well-written copy, it actually offered the product effectively. We knew it was a superb match for our readers, we knew that every one we needed to do is to get our readers to see that web page, and there was a reasonably good proportion of them who’re going to purchase that product.I had no hesitation, by any means, in linking on to that gross sales web page. There was no must put a hyperlink to a weblog submit that then defined what the product was and every thing as a result of the gross sales web page itself did such a superb job. That is my excellent. That is what I need to do each time I promote a product, I need to get folks to the touchdown web page. 
  3. Or, if we do the pre-selling within the e-mail itself and there’s not rather more to transform and we will direct the shoppers straight to the gross sales web page


Hyperlink to Your Personal Weblog

There are occasions when you must contemplate not sending folks on to that touchdown web page and sending them to another vacation spot, ideally your individual weblog:

  1. If you happen to’re selling a product that has a gross sales web page that you just don’t actually assume does a terrific job of promoting the product.
    InstanceI’m not going to call the product, however I can assume again to a product a couple of years in the past that I promoted on Digital Images Faculty. It was an e-book. The e-book was nice, it was a extremely good match for our viewers, the product itself was good for our viewers, however the one that’d written the e-book was a greater e-book author than they had been a marketer.As I checked out their touchdown web page, I used to be like, “No, I’m unsure that this web page goes to essentially promote this product very effectively. I’d must pre-sell the product a bit bit extra.” As an alternative of sending my readers to the touchdown web page, I wrote a evaluate of the product on my weblog. That evaluate acted as a touchdown web page in and of itself. Within the evaluate, I talked about whom the product can be nice for, what it was about, I ran by a number of the sections of the e-book. I feel I even used a screenshot or two from the e-book with the permission of the writer. I confirmed the desk of contents and I actually talked in regards to the execs and cons of the e book (naturally, there have been extra execs than there have been cons).

    This evaluate submit acted as a touchdown web page and was a testimonial of kinds as effectively. By the point folks clicked the affiliate hyperlink to go to the gross sales web page, they had been prepared to purchase. The touchdown web page itself didn’t must persuade them a complete heap. If something, it most likely would unconvince them as a result of it wasn’t the perfect design, however hopefully, my evaluate warmed them up sufficient to purchase that product that they didn’t actually pay a complete heap of consideration to the touchdown web page itself.

  2.  If you happen to assume a evaluate itself would possibly assist to promote the product.
    Typically, the gross sales web page is nice, however you continue to assume your readers will reply higher in the event that they hear you actually discuss in-depth about that product. That is one thing that I’ve carried out a bit bit on ProBlogger through the years, the place I’d do a walk-through of how I exploit a software that I’m utilizing on ProBlogger that I’m additionally an affiliate for.Now, the rationale I’d do this as an alternative of sending them on to the affiliate hyperlink is I feel that illustrating the product and the way I exploit it’s really going to reinforce the possibilities that they are going to purchase it as effectively. This could be a actually good approach to promote an affiliate product. This reveals that you just genuinely use the product and offers your readers some tips about the way to use it themselves, which shall be useful to them.
  3. If you happen to’re going to advertise that product over a time period with quite a few completely different emailsIf I’m selling a course, a software program, and even an e-book that I feel is absolutely good, I’d do a multi-pronged marketing campaign promotion.
    That is the place as an alternative of simply sending them an e-mail and saying, “Purchase this product. This can be a actually nice product,” I’d ship them two or three emails over two or three weeks. Every e-mail could have a unique strategy to it.
    1. First E mail: Declares the product and the deal for my viewers.
      I all the time do try to get some unique offers for my readers. That e-mail could be, “Right here’s this e-book. I’ve organized 50% off for you and this bonus.” That could be all I actually do in that e-book. I’d speak about what it’s, after all, and a few options of it however that’s about it.
    2. Second E mail (per week later): “Right here’s a evaluate of this product.”
      They’ve already heard about this product and lots of people will most likely have already purchased it – our fast-acting readers, the individuals who purchase every thing that we advocate as a result of they belief us. However then there’ll be one other phase of readers who need to know a bit extra. They need to hear some execs and cons, they need to weigh it up, they usually need to see it in motion maybe.
      1. Alternatively, we interview the creator of that product and publish that as a weblog submit 
      2. Or we get the writer of that e-book or the creator of that product to jot down a visitor submit and put that on the weblogThe second e-mail would possibly simply hyperlink on to that evaluate, interview, or visitor submit or it would do each. It would say, “Hey, only a reminder, right here’s this product we’re recommending. It’s a deal for you. You may also need to learn our evaluate of it.” That e-mail may need each hyperlinks for these individuals who simply belief your suggestion and for individuals who need to know a bit bit extra.
    3. Third E mail (week three): final probability reminder
      Eg. “Forty-eight hours to go earlier than this deal ends.” That, once more, would hyperlink on to the touchdown web page.

You’ll be able to see there {that a} multi-pronged marketing campaign goes to speak various things over time and there’s a time and a spot for linking to completely different locations inside that marketing campaign.

In Abstract 

For me, it’s actually about wanting on the product, wanting on the touchdown web page that you just’re given as an affiliate, and work out whether or not that touchdown web page goes to promote that product effectively to your viewers or whether or not you, getting concerned within the center and including that further click on into the method—which is dangerous in some methods—whether or not that’s price it. If that further click on goes to extend the possibilities of folks shopping for that product, then I undoubtedly assume including that further clicking might be worthwhile.

Ideally, you need as few clicks as doable between whenever you ship your e-mail and after they hit “Buy”, however generally, that further click on will actually assist to place your readers in a extra doubtless place to make that buy.


NOTE: Hyperlink cloaking

One other vital factor I ought to point out about affiliate hyperlinks is that you should use your individual hyperlink cloaking service to:

  1. Shorten the URL (some affiliate hyperlinks are very lengthy and ugly)
  2. Rebrand the affiliate hyperlink so it appears extra reliable
  3. Monitor affiliate clicks your self

Hyperlink cloaking providers:


Genius link

Examples: is that this hyperlink cloaked utilizing Bitly is that this hyperlink cloaked utilizing Genius Hyperlink


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