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Tips to Add Originality to your Blog


Tips to Add Originality to your Blog

Photograph by Mohamed Nohassi on Unsplash

Not too long ago, we’ve been a wide range of ways in which bloggers let their blogs degenerate. As we speak I need to discuss one thing that has the potential to kill a weblog in a short time – the shortage of authentic content material or concepts.

This can be a mistake that many bloggers fall into to quite a few levels. At one excessive we see bloggers merely scraping and republishing the feeds of others and slapping adverts on them (splogs) – nonetheless there are much more refined methods of falling into this lure which are simple to fall into.

I chatted to at least one blogger lately who informed me that he’d simply realized that with out realizing it his weblog had change into of devoid of originality. Right here’s a paragraph from an electronic mail that he wrote me (shared with permission however with a request of anonymity – edited barely to maintain the weblog and area of interest not identifiable):

“My weblog used to include day by day posts of me sharing my concepts about my area of interest. I might analysis matters and the information and their share my very own views on the developments taking place. However slowly over time I let issues slip. It began slowly with me writing just a few posts taking quotes from others in my area of interest after which including just a few ideas of my very own. These posts have been truly good and I don’t remorse them – however after some time I received lazy and commenced so as to add much less of my very own ideas and increasingly of the ideas of others. Now I have a look at my weblog and on any given week my readers are fortunate to listen to any of my very own views on our area of interest. They may as effectively merely subscribe to the ten blogs that I quote, they’d get as a lot worth in the event that they did.”

Wow, what an trustworthy and highly effective self critique. This blogger has gone on to reinvent their weblog. Whereas they nonetheless level readers to what others are writing of their area of interest they do it in a sidebar part on the weblog and have began writing 2-3 authentic opinion items on their trade per week as the principle focus of their weblog.


The issue with having no originality on a weblog is a bit tough as a result of I understand how many bloggers fall into the ‘lure’ of merely reposting the concepts of others on their blogs. To complicate issues additional, various kinds of blogs can get away with it greater than others (for instance a few of the largest blogs going round like Engadget and Gizmodo are largely reporting tales that break elsewhere).

Nevertheless – usually, if you need folks to search out your weblog and preserve coming again to it for extra you must have one thing distinctive and authentic in your weblog by way of content material. That is significantly true for brand new blogs (maybe a few of the large ones get away with it as a result of they have been early to their niches) who face a whole bunch and even 1000’s of opponents in lots of niches.

In case you don’t have one thing distinctive to say then it’s unlikely that folks will select your weblog to make use of as their supply of knowledge in your matter.


As with all the ‘options’ to the issues that we’re tackling this week – as we speak’s is fairly apparent, however considerably tough to really do. The answer is to attempt to provide distinctive and authentic content material in your weblog. This ‘uniqueness’ can occur in various methods together with:

The matters you cowl

Discovering new and attention-grabbing facets of your area of interest or trade that others are usually not protecting can set you other than the remaining.

The stance you are taking

A method of being distinctive on a narrative that everybody is protecting is to take a distinct stance/opinion on it.

The voice that you just write in

Lastly it’s generally good to really write the put up in a distinct type or voice. For instance if everybody else is a narrative from a critical analytical angle – write about it in a humorous approach. If everyone seems to be taking one aspect of an argument play devils advocate and discover the flip aspect of the coin.

Ideas for Bloggers Trying to Add Originality to their Weblog:

In a earlier put up titled ‘how to add to blogging conversations‘ I give the next 11 tips about how one can add worth to conversations which are taking place within the blogosphere with out merely replicating what everybody else is saying (I’ve included simply the headings of every level beneath – try the put up for extra particulars on every one):

  1. what did they are saying effectively?
  2. what did they miss?
  3. reply questions
  4. what are others saying?
  5. how does it apply to you?
  6. look ahead
  7. look backward
  8. lengthen concepts
  9. take the ‘reverse’ tac
  10. ask what if?
  11. play satan’s advocate

One other fast tip on including originality to your weblog – share an opinion. Blogs that transcend stating breaking information and that share opinions on their matter are inclined to generate dialogue, get the eye of different bloggers and construct readership. Folks need to know what you suppose and really feel about your matter – so inform them.

Additional Studying


This put up was first revealed on June 26, 2008 and up to date October 21, 2021

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