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Seven Types of Product You Could Sell From Your Blog


Seven Types of Product You Could Sell From Your Blog

Picture by Elizabeth Villalta on Unsplash

It took me almost seven years of running a blog to create my first merchandise: two ebooks, one for ProBlogger and one for Digital Images Faculty. They made me greater than $160,000 in 2009 alone and adjusted my enterprise.

Back in 2014, I wrote about the experience, and the way it almost by no means occurred:

My huge challenge was a extreme lack of time. Between juggling two rising blogs and a rising household (we had simply had our first little one), I wasn’t positive how I’d ever write an eBook. I additionally had a protracted lengthy checklist of different excuses to place it off.

I’d by no means written, designed, marketed a product of my very own earlier than… I didn’t have a purchasing cart system… I didn’t know if my readers would purchase…

Briefly – the dream of making and promoting an eBook of my very own stayed in my head for 2 years till 2009. Satirically by that time I’d turn out to be even busier (we’d simply had our second son and my blogs had continued to develop) however I knew if I didn’t chew the bullet and do it that I by no means would.

Does any of that sound acquainted to you? Maybe you’re running a blog alongside a busy day job, otherwise you’ve acquired younger kids at dwelling, and the entire thought of making a product appears very daunting.

You’re undoubtedly not alone. However creating your individual product – even a easy one – can herald cash a lot sooner than affiliate gross sales or promoting. In any case, your viewers trusts you. And in the event that they like your writing, they’ll need extra from you.

On this publish, I’ll take you thru seven several types of product you can create. A few of these require extra time and preliminary funding, whereas others you can plausibly create in a weekend.

However First, What’s a “Product”?

What precisely do I imply by a “product”? It could possibly be one thing digital (like software program or an e book) or one thing bodily (like a t-shirt or a paperback e book).

A product would possibly contain a component of ongoing dedication from you, nevertheless it isn’t solely in regards to the hours you place in. So I gained’t be protecting freelancing, digital assistant roles, or different providers right here.

Seven Sorts of Product You May Promote from Your Weblog … Which One is Proper For You?

The seven kinds of product I’m going to run by way of on this publish are:

  1. Ebooks: these could be positioned as “guides” and even self-study programs. Primarily, they’re written downloadables, most likely in .pdf, .mobi and/or .epub format.
  2. Printables: these are designed to be printed out. They could be planners, cheat sheets, occasion invitations, worksheets—something that somebody would possibly purchase to print and (most likely) fill in.
  3. Digital subscriptions: these are usually delivered by electronic mail, and are sometimes comparatively low cost in contrast with another merchandise (making them engaging to first-time consumers).
  4. On-line programs: these could possibly be textual content, audio and/or video, though video is more and more changing into the “default” expectation.
  5. Membership of a personal web site or group: this could be a membership web site you host your self, or one thing so simple as a closed Fb group.
  6. Software program or a telephone app: until you’re a developer, this most likely isn’t the product you’ll go for first. However it could possibly be a really profitable one to attempt afterward.
  7. Bodily merchandise: these could possibly be nearly something from books to t-shirts to one-off items of artwork. However until you’ve already acquired a enterprise promoting them, they aren’t the very best merchandise to start with.

Let’s check out each  in additional element. I’ll be giving examples for each, so you may see how totally different bloggers are utilizing these several types of product.

#1: Ebooks: Are They Proper for You?

The primary two merchandise I created again in 2009 have been each ebooks: 31 Days to Build a Better Blog (since up to date right into a course) and The Essential Guide to Portrait Photography (now outmoded by a spread of portrait pictures books)

That was nearly a decade in the past, which is a very long time within the e book world. Amazon had solely not too long ago launched the Kindle, and the primary iPad didn’t seem for an additional yr.

As of late, there are much more ebooks on the market. However don’t let that put you off. A well-positioned e book can nonetheless be an excellent starter product. If you happen to’re actually pushed for time, you would possibly wish to compile a few of your finest weblog posts into an e book (that’s what I did with 31 Days to Construct a Higher Weblog), then edit them and add some additional materials.

Instance: Deacon Hayes’ You Can Retire Early!

You Can Retire Early Deacon Hayes

Many bloggers promote ebooks by way of their very own platforms, charging premium costs for specialised data. However it could be a greater match to your viewers in case you promote your e book by way of a well-established e book retailer equivalent to Amazon, particularly if:

  • your e book has a (probably) massive viewers
  • they’re unlikely to pay greater than $9.99 for it
  • they’re a bit cautious about shopping for on-line.

That is what Deacon does along with his e book You Can Retire Early! It’s bought by way of Amazon, however to make it an excellent deal and to seize his readers’ electronic mail addresses he affords a free course for readers who email him their receipt.

If you happen to’d prefer to see extra examples of ebooks, we now have 23 ebooks on Digital Photography School.

#2: Printables

Printables have gotten more and more fashionable. They differ from ebooks as a result of they’re designed to be printed and used/displayed – they usually’re unlikely to include loads of textual content.

Printables could possibly be nearly something:

  • Planner pages
  • Social gathering invitations
  • Items of artwork
  • Greetings playing cards
  • Youngsters’ actions
  • Calendars
  • Reward tags
  • Grownup colouring sheets

Actually, it may be no matter you may consider that fits your weblog and viewers.

Except you’re expert at design, it’s possible you’ll want to rent an expert designer to create high-quality printables for you, relying on what you’re creating.

Nonetheless, the graphic design software program Canva does an excellent job at making DIY graphic design simpler to end up professional-looking printables.

Instance: Chelsea Lee Smith’ “Printable Pack”

Chelsea Lee Smith printables

A lot of Chelsea’s printables can be found free of charge on her weblog. However this pack provides 5 unique ones, and brings the whole lot collectively in a single place. Most of her printables are easy and easy (which could possibly be a bonus to readers not desirous to lay our a fortune on ink). She’s priced the whole pack at $4.99, making it an interesting buy for busy dad and mom.

#3: Digital Subscriptions

A digital subscription is data or a useful resource you ship out to subscribers frequently. Relying on what it’s, they could be paying something from a few {dollars} to a few hundred {dollars} every month.

Delivering the subscription could possibly be so simple as including paying members to an electronic mail checklist (which you are able to do by linking PayPal along with your electronic mail supplier). You gained’t must create all the content material up entrance, though you’ll wish to get forward so that you at all times present your clients with their assets on time.

Relying on the kind of subscription, you can both:

  • present all subscribers with all the identical content material so as (e.g. they begin with week 1, then week 2, and so forth)
  • ship out a weekly or month-to-month electronic mail to everybody on the identical time, so that they get the identical content material whether or not they’ve been with you for a day or a yr.

Instance: $5 Meal Plan, by Erin Chase  

Erin Chase 5 dollar meal plan

Erin’s product solve a problem that many parents have: how do you get a tasty meal on the desk every evening shortly and cheaply with out spending hours each week writing a sophisticated meal plan?

This weekly subscription prices $5/month, with a 14-day free trial. Like Chelsea’s printables, it’s priced at a degree the place it’s a lovely provide for busy households. We not too long ago had Erin on the ProBlogger podcast, so you may hear extra about how she began running a blog and went from zero to a six-figure income in two years.

#4: On-line Programs

An internet course can take fairly a little bit of time to place collectively. And for some bloggers the expertise may be daunting.

At its easiest, an internet course could be primarily the identical content material as an e book, solely cut up into “classes” or “modules” as an alternative of chapters. However many programs embrace further options equivalent to:

  • Video content material: programs based mostly round movies usually have transcripts (or not less than summaries) to assist college students preferring to not watch video or who need a recap to check with.
  • Audio interviews: in case you don’t have the instruments to create high-quality video, audio generally is a good various (and a few college students want it to, as they will pay attention whereas commuting or exercising).
  • Quizzes: relying on what you’re instructing, it could be useful for college kids to check their information on the finish of every lesson or module.
  • Interplay: you would possibly select to supply suggestions to college students, otherwise you may need a closed Fb group for college kids to hitch, the place they will discuss with each other and with you.
  • Certification: that is extra acceptable for some matters than others, however providing college students some kind of certification on the finish of the course may be useful.

Instance: ProBlogger’s Programs

Seven Types of Product You Could Sell From Your Blog

At ProBlogger we’ve launch a whole suite of courses. We selected the self-hosted route and use Learndash as our Studying Administration System. You don’t essentially should host your course by yourself web site, although. There are many on-line platforms equivalent to Teachable and Udemy that you would be able to present your course by way of as an alternative.

Learndash (partnered with the Buddyboss-friendly Social Learner theme) permits us to supply the entire options I discussed with our programs. We have now a mixture of paid and free programs in order that we will use some programs to generate leads and construct our viewers, whereas we cost for others.

For our FREE Ultimate Guide to Starting a Blog course and in addition for our paid 31 Days to Build a Better Blog Course, we trialled having Fb teams for college kids to work together as a part of the programs. Certainly Fb has a “Social Learner” format for establishing a course group the place you may even publish your course content material in studying modules or items. It’s widespread for bloggers working programs to additionally run a bunch for communication, however be cautious of the time and a focus this requires.

#5: Membership of a Non-public Web site or Group

For fairly a number of years now, “membership websites” have been fashionable. These are primarily closed web sites the place individuals should pay and enroll (nearly at all times for a month-to-month payment) to view the content material.

The content material could be text-based, or (extra usually) embrace audio or video. Websites would possibly provide month-to-month “seminars” or “workshops”, or common programs that members can participate in.

On a smaller scale, some bloggers provide Fb websites with paid membership. This generally is a fast and straightforward approach to arrange your product, although it’s price remembering that in case you’re banned from Fb you’ll not have entry to your group!

Instance: Copyblogger’s “Authority”

Copyblogger’s membership site Authority focuses on the neighborhood components in addition to the instructing supplies offered. It’s a reasonably high-end neighborhood web site aimed toward skilled copywriters, small enterprise homeowners, and so forth. It additionally offers members the chance for skilled teaching, along with peer help.

Like most membership websites, it has a month-to-month subscription ($55/month). However there’s additionally the choice to buy a yr’s membership for $550.

#6: Software program or a Cellphone App

Except you’re a developer, this most likely gained’t be an possibility to your first product. However creating a bit of software program or a telephone app may be very profitable.

There are loads of choices right here. Your software program/app could be something from a enterprise device to one thing that pertains to your readers’ passion. You may need a one-time worth (particularly if it’s a comparatively easy device), or pricing on a month-to-month foundation (the “Software program as a Service” or SaaS mannequin, the place you host the software program for purchasers to log in to).

Instance: Fats Mum Slim’s Little Moments App

little moments app fat mum slim

Lengthy-time blogger Chantelle Ellem created her enjoyable picture modifying app on the again of her viral Instagram hashtag challenge #photoaday. When she launched Little Moments in 2014, it went to primary in Australia and quantity seven within the USA. It was picked because the App Retailer’s finest app for 2014 and has been Editor’s Alternative {chosen by the App Retailer worldwide}.

Whereas it’s a free app, it has in-app purchases the place you should buy packs of designs to make use of within the editor – both per pack or a suggestion to unlock the whole lot and get all of the packs.

Little Moments in-app purchases

Chantelle shares some insights here about creating the app, together with being ready for the suggestions from clients and making a neighborhood round your app.

#7: Bodily Merchandise

Lastly, although running a blog life revolves across the on-line world,  nothing stopping you making a bodily product. This could possibly be nearly something you may think about: bloggers have created board video games, comedian books, merchandise, artworks, and way more.

Bodily merchandise should be created, saved and shipped (all of which takes money and time), so this most likely gained’t be the first product you’ll wish to experiment with. You’ll be able to promote straight from your individual weblog, or you should utilize an acceptable on-line market: Etsy for handmade items, for example, or Amazon or eBay for nearly any product.

Instance: Kirsten and Co’s Pores and skin Boss

Kirsten Smith Skin Boss

Private and life-style blogger Kirsten Smith not too long ago developed and launched Skin Boss, a spread of facial oils in response to a difficulty she was experiencing along with her pores and skin. You’ll be able to learn the backstory on why and how it was developed. Once you create one thing in response to an actual want and have a robust connection along with your readers and different bloggers, it’s a superb platform for the success of a brand new product. Kirsten was capable of attain out to her community of running a blog pals to get media coverage for her new product.

I do know there’s loads to soak up right here. However all bloggers, regardless of fancy and complicated their merchandise at the moment are, began someplace – usually with an e book, printables, or a easy on-line course.

Even in case you’re pressed for time, may you put aside 15 minutes a day or possibly block out a weekend to create your first product?

It would simply change your life.

Seven Types of Product You Could Sell From Your BlogIf you happen to do wish to construct a worthwhile weblog and remodel your running a blog passion into an income-generating enterprise, take a look at Problogger’s Make Money Course (one of many 4 Pillars of Running a blog).


This text was initially revealed on Jan 15, 2018  and up to date Might 25, 2022.1600

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