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Prepare Your Blog For the Festive Season: a Step-by-step Guide


Over the previous week or so, we ran a short series of interviews with bloggers of various varieties, to get a really feel for the way they’re getting ready for the festive season.

We spoke to the homeowners of:

If that collection made you understand how underprepared you might be for the approaching weeks, don’t fear. Right this moment’s put up is a guidelines for preparing for the festive season.

1. Have you ever labored out whenever you’ll take a break?

The very first thing to do is get out the calendar. Work out whenever you gained’t wish to be running a blog, and block these days (or weeks!) out.

Now you know the way a lot time it’s important to work with.

2. Have you learnt what you wish to get out of this era?

The advantages of setting some objectives up entrance are two-fold.

First, objectives will provide help to set your priorities for the following few weeks. Second, they’ll provide help to assess your efforts whenever you come again to your weblog in 2023. They may even provide help to enhance in your work when the festive season rolls round once more in a 12 months’s time.

Set a couple of objectives. They is likely to be so simple as sustaining common posting and social media schedules, or as detailed as setting expectations for gross sales and monitoring the sources of site visitors that converts.

3. Have you learnt what it is advisable to do to get there?

Listing the duties you’ll want to realize your objectives.

If you wish to keep a twice-a-week positing schedule, how a lot writing time will you want? How a lot modifying time? Will you’re employed any affiliate promotions into these posts? Which of them, and when will they run? When’s the best time to promote those posts?

Make an inventory of all of the issues it is advisable to do. Then, schedule them. Suppose a very long time upfront, and get proper into the main points. Don’t simply make an observation to curate ten tweets to auto-publish over the festive interval. Schedule the time you’ll want to seek out high quality content material to incorporate in these tweets.

With out taking your plans to this degree of granularity, you’ll run the danger of underestimating the time and vitality you’ll must do every thing in your record.

As you’re doing all of this, take into consideration the way you may make your blogging life easier.

Which leads me to…

4. Have you ever prioritized your priorities?

That is an additional step, however one chances are you’ll properly find yourself doing. It’s possible you’ll have already got discovered that your eyes have been larger than your abdomen, so to talk, whenever you set your objectives for the interval. In the event you can’t match every thing in, test your high priorities and contemplate whether or not you’d be blissful in the event you simply achieved these.

This could provide help to focus because the inevitable distractions and schedule-changes come up within the coming weeks … and also you run out of time!

Tip: Contemplate making your individual guidelines for each one of many duties it is advisable to do, so as to keep away from waking up in a panic since you forgot to seek out photographs for a put up, or to encode your affiliate hyperlinks in that e-mail you’re autosending.

5. Have you ever acquired issues prepared in your return in 2023?

Preparing for the festive season isn’t nearly getting by way of to January 1, 2023. It’s additionally about hitting the bottom operating whenever you get again to your desk.

If the entire means of getting ready for the festive season has been a get up name for you, maybe first contemplate (and take heed to my podcast on) how to make the most of your time.

Then within the lead-up to the break, whenever you’ve simply set all of your priorities, write a to-do record for Day 1, 2023.


  • checking emails, stats, and social listening to seek out out what you missed whilst you have been offline (assuming you have been offline!)
  • goal-setting for the brand new 12 months (in the event you haven’t completed that in the course of the break)
  • reconnecting with others who you possibly can assist—and will be helped by—within the coming 12 months.

That is the essential guidelines I exploit to ensure I’m on observe by way of the festive season and past.

What about you? Share your ideas and recommendation for protecting your weblog going by way of the foolish season under.

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