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How to Reduce Your Time on Social Media to Increase Your Blogging Productivity


How to Reduce Your Time on Social Media to Increase Your Blogging Productivity

Picture by Devon Rogers on Unsplash

This can be a put up by ProBlogger Productiveness Professional Nicole Avery

As bloggers, social media is a key device of the commerce for us. It permits us to develop our blogs, work together with readers, construct communities and keep in contact with present occasions and information in our area of interest. However it may be a large time suck and reduce our productiveness if we let it.

There are two totally different ways in which I see social media affect bloggers’ productiveness negatively.

Two Methods Your Social Media Habits Might Affect Your Productiveness

Spending Giant Chunks of Time

There may be the blogger who spends massive chunks of time on social media networks, tending to their very own group, participating in different communities, leaving feedback, hyperlinks and many others and contributing to on-line discussions. The rationale behind that is often to be rising their publicity and changing into identified of their area of interest.

Fixed Checking

Then there’s the blogger who is aware of they shouldn’t spend an excessive amount of time on social media, tries to remain off it, however can’t assist continually checking in for brief quantities of time right here and there throughout the day, that in a short time add as much as a big period of time throughout the day.


How does this behaviour on social media affect their productiveness? It impacts it in three key methods:

  1. The full time spent on social media finally ends up outweighing any positive factors that may be obtained from engaged on their presence on their social media networks.
  2. A number of classes on social media by way of out the day means they rack up a big switching prices. You may learn extra about switching prices on this post, however briefly it’s the time it takes us to maneuver from one activity to a different, regain focus and really begin working. Analysis from the American Psychological Association has proven it will probably price as a lot as 40 % of somebody’s productive time.
  3. They endure from attention residue from their time on social media and it takes them for much longer to work on a activity like writing a weblog put up, as a result of their thoughts shouldn’t be 100% on the duty. For instance a blogger is making an attempt to jot down their put up for the subsequent day however part of their thoughts continues to be desirous about the adverse touch upon their Fb web page and the way they need to reply to it.

Decreasing even by a small quantity, the time and variety of events you might be on social media, can cut back the above impacts and improve your running a blog productiveness. It doesn’t imply which you could’t be on social media, it simply means you could take a extra deliberate and proactive strategy to the way you go about it. Listed here are two actions you possibly can take that will help you:

1. Create a social media technique

Signing as much as each social media community and spending time day by day on every of them is a method of going about create a social media presence, however it’s unlikely to achieve success. To maximise the time you spend on social media, it’s higher to have an outlined social media technique to your weblog. A social media technique doesn’t need to be advanced and detailed nevertheless it must cowl these key factors:

How a lot time per day/week are you able to spend on social media?

Have a look at how a lot time per day/week you may have obtainable for running a blog and decide what proportion you possibly can spend on social media. How a lot time you spend will differ amongst bloggers and there can be occasions when it’s possible you’ll wish to spend extra time on social media to assist your running a blog targets. They secret’s to find out regularly how a lot time you’ll spend on social media and stick with it.

What social media networks are you going to be on and which of them are you going to be totally lively on?

It’s common for bloggers to enroll to most social media networks to have a presence on them, however except you may have a group supervisor employed, it’s unlikely that you’ll have the time to spend important quantities of time on all of them. If so then, select 2 -3 and concentrate on them. Create nice content material to share and spend time constructing your communities on these networks. The online consequence from having a much bigger and extra linked presence on fewer social media networks will simply be better than spending a bit of time on plenty of networks. This podcast episode offers good tips about How to Decide if a New Social Network is Right for You.

Outline your purpose for every social media community

For the networks that you will make investments time in, have a purpose for why you might be there. For instance, my purpose for Twitter is to be seen as an knowledgeable in my area of interest and to create freelance and media alternatives (it introduced me my e book deal!), whereas Fb is about serving to my group organise the chaos of household life by way of my ideas and sharing top quality articles I curate for them. By serving to them as a lot as I can free of charge, I’m increase belief that may hopefully result in them shopping for my services and products.

Decide your posting frequency

Minimize by way of on most social networks is hard, however that doesn’t imply posting extra stuff will get you extra discover. Buffer recently changed their Facebook social media strategy with nice success:

We minimize our posting frequency by greater than 50% on Fb and commenced to actually concentrate on high quality over amount. What occurred subsequent, even essentially the most optimistic social media supervisor couldn’t have anticipated:

Our Fb attain and engagement started to extend regardless that we have been posting much less!

Observe your progress and tweak your technique

Every social media community has some type of analytics related to it. Have a look at the info and see the way it measures up in comparison with your purpose. Whether it is working, maintain going. If it isn’t work out why and check out one thing new to get the outcomes you might be after.
In case you’re after some tricks to get began on creating your social media technique try this text on “How to Use Social Media to Promote Your Blog“.

2. Create a social media batching course of

If you’re to go on to social media each time you wish to put up one thing, you’ll find yourself lowering your productiveness considerably for the explanations outlined above. There are completely occasions when you could put up reside and work together together with your followers in actual time, however most posts will be scheduled.

Scheduling social media is the proper activity to batch course of and immediately improve your productiveness. You may learn how this occurs in a earlier put up I’ve written right here on Problogger – The Science and Art of Batching to Increase Your Productivity.

Batching means you’ll allocate a block of time to schedule your social media posts for per week/fortnight/month. To essentially see positive factors in productiveness from scheduling social media you could create a course of for a way you do that. The precise course of will differ barely amongst bloggers, however I’ll share how I schedule for the important thing social media networks I’m most lively on:

Nicole’s Social Media Scheduling Course of

  • I’ve decided how ceaselessly I put up to every community and the kind of content material I share. I take advantage of Buffer as my scheduling device to schedule posts to Fb, Twitter and LinkedIn (you possibly can share to extra networks however these are simply those I select to schedule) and it really works out the very best time to share on every community.
  • I take advantage of Feedly to learn blogs and articles. It means I’ve important sources of data to share on my networks. I’ll spend 10 – quarter-hour just a few occasions per week to mark gadgets that I wish to share on my networks.
  • I’ll put aside 45 – 60 minutes per week to batch schedule social media posts. I’ll head to Feedly and go to my “Learn later” tab and decide which items I’ll share and to what networks. Some items I’ll share to all three networks if I believe it’s related, others might solely be shared to at least one community. I take advantage of the Buffer Chrome extension to schedule the content material.
  • I may even Buffer items of content material from my weblog to be shared on related networks.
  • On the finish of the session, I’ll go into Buffer and ensure there’s a good mixture of content material shared and in the suitable order, eg I’m not sharing 4 recipe posts after which 4 parenting posts, however a mixture of totally different subjects.


Creating a selected course of like this implies you cut back the period of time you go trying to find content material to share or procrastinating about what to share. As soon as I’ve the week scheduled, I see this as my base content material and can nonetheless typically share content material, add dialog and reply to questions/feedback on my networks after I examine in as soon as a day.

Social media doesn’t need to lower your productiveness. Create a social media technique and batching course of so you might be in command of the way you spend your time on social media and see your productiveness flourish!

Do you discover you might be spending an excessive amount of time on social media?

This text was first printed Jul 14, 2017 and up to date  Sep 8, 2022.12

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