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How to Eliminate the Echo Chamber and Add New Dimensions to Your Blog


Eliminate the Echo Chamber and Add New Dimensions to Your Blog

Picture by Jakub Balon on Unsplash

One of many higher posts I at all times keep in mind studying is by Chris Pirillo writing about ways to eliminate the ‘echo chamber’. It’s a submit that I’m certain many bloggers will discover a problem (I do know I did). Listed below are his details (in daring) with a number of feedback of my very own (the non bolded stuff) on a few of them. I’m undecided I’d be fairly as excessive as Chris suggests – however there’s meals for thought within the checklist and I believe that enacting a few of his ideas from would add new dimensions to a weblog (and possibly even assist just a little with the echo chamber factor too):

1. Don’t stay inside your information aggregator

I used to be truly considering to myself yesterday that my information aggregator and social media feeds have turn into manner too central in my running a blog. Whereas I like the best way it helps me to maintain my finger on the heart beat of many points of life I do fear occasionally that it has the potential to suck the creativity out of me as a blogger because it’s very straightforward to make use of it as a lead producing machine and permit it to find out a lot of what you submit in your blogs. You additionally should be conscious that the algorithms powering these platforms simply dish you up extra of the identical of what you’ve beforehand discovered attention-grabbing and interacted with.

2. Say one thing authentic no less than as soon as a day

– One of many outcomes of dwelling in your information aggregator and being a slave to the algorithms is that it’s straightforward to get lazy and to recycle information and concepts from others – on the expense of exercising your individual mind energy and growing some authentic concepts of your individual. I’ve acquired nothing in opposition to bouncing off others concepts (I’m doing it now) however beginning conversations slightly than simply responding to others or reporting on the conversations that others begin can lead bloggers into a reasonably one dimensional sort of running a blog.

3. If warranted, quote an “unknown” supply

Chris is spot on with this. It’s straightforward to solely learn the A-lister and use them because the supply of a narrative, however the reality is that there are lots of different gifted bloggers who’re saying related issues that additionally deserve consideration. That is after all a problem (as are all different 9 factors) as it may be troublesome to search out the standard ‘unknown supply’ partly as a result of nobody is linking to them (therefore they’re unknown). I assume what I’m saying is that typically it takes just a little work to search out them – but it surely’s price it if you do.

4. Don’t hyperlink to the identical website greater than as soon as each two weeks

I’m undecided I’d put a time restrict on it however the precept behind this can be a robust one. I hesitate to say this (for trying boastful and never desirous to offend) however I’ve come throughout a lot of blogs that hyperlink to ProBlogger in virtually each submit. It’s virtually like studying ProBlogger itself they confer with it a lot. Now – I’m very grateful for the hyperlinks and am flattered by it (actually I’m) however I additionally really feel like saying to those bloggers (and typically I’ve) that maybe it might be good to not solely reply to what I write however to search out another sources for tales additionally. If their readers simply needed to learn ProBlogger tales they’d subscribe to ProBlogger. I do know it’s straightforward to fall into this lure at instances (to totally different extents) as typically it’s simply simpler to at all times bounce off the one blogger with whom you resonate with – however in doing so that you’re additionally prone to be making a considerably empty weblog.

5. Wait every week earlier than publishing your ideas on scorching matters

It’s at all times a problem, with the 24-hour information cycle, to know learn how to write on a subject that everybody else is writing on. On the one hand until you’re the one breaking the information your submit can on it does have the ‘me to’ really feel to it – however then again you’re feeling that in the event you don’t write one thing about it a few of your readers may miss the story and also you’ll find yourself getting electronic mail after electronic mail telling you you’ve missed it. Chris means that one technique to fight that is to attend every week earlier than posting. I feel that is one good choice because it offers you an opportunity to not solely report a narrative however add your ideas (which have had every week to mature) to it and make the submit greater than only a information report.

6. Create, don’t regurgitate

Plenty of blogs report on the cool issues that others are doing of their area of interest however typically it’s good to be the one doing the cool factor in your area of interest.

7. Assume twice earlier than utilizing buzzwords

Each area of interest has its jargon and buzzwords however I’m continually reminded (by emails from readers asking me to elucidate what I imply once I use them) that very often the individuals who learn blogs and the individuals who write them stay in several worlds. Each area of interest has its buzzwords and in the event you’ve been in that area of interest lengthy sufficient it’s possible you’ll simply take them with no consideration however it’s best to determine the jargon and assume twice about utilizing it, or no less than clarify it in the event you do.

8. Make your self uncomfortable

I’ve lengthy been a believer on this. It’s usually not till you’re out of your consolation zone that you just’re capable of develop. It’s a precept of life and certainly one of running a blog additionally – too many people are technique to comfy in our running a blog. As an alternative, put your self on the market and do one thing totally different.

9. Cease whining (or worrying) about what checklist you’re on (or not on)

I ponder who he was considering of when he wrote this level. I can assume of some bloggers that I would ship it to who appear obsessive about their weblog’s rankings in several indexes. While there’s nothing fallacious with have a effectively ranked or extremely regarded weblog, there’s extra to life and I believe the people who find themselves involved with them may very well be much more extremely ranked if they really stopped focussing on them and began running a blog with creativity, originality and fervour.

10. Cease saying we have to get out of the echo chamber

Hmmm – a pleasant problem to finish on – though… “The day for running a blog about running a blog, and podcasting about podcasting, is lengthy gone.” OUCH! 🙂

Right here is another of my very own that got here to thoughts whereas I learn Chris’s checklist:

11. Look outdoors the Blogosphere

So long as we, as bloggers, proceed to have a look at one another for inspiration, concepts and creativity we’ll restrict ourselves. Learn books, see motion pictures, purchase the newspaper, take a category or… in the event you’re actually sport… speak to a buddy. All of these items (and plenty of others) assist guarantee we ‘get a life’ and can assist us to take our running a blog to a brand new contemporary stage.

Chris makes some nice factors (a few of which I went in opposition to in scripting this very submit). Whereas I like running a blog and the blogosphere – I do typically surprise if we’ve created our personal little universe (language, rhythms, guidelines, tradition and so forth). Whereas it’s fantastic it will also be fairly insular and self essential. Like Chris acknowledges in his submit – it’s not straightforward to get out of the patterns we (as a blogosphere but in addition as people inside it) have gotten into. Hopefully a few of what’s above reminds us to step again from all of it often and ask some good questions on what we’re changing into.


This submit was first printed on Aug 30, 2006 and up to date Nov 25 2021.

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