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How to Avoid Becoming a Single-Minded Blogger


How to Avoid Becoming a Single-Minded Blogger

Picture by Samuel Berner on Unsplash

One of the vital frequent ways in which I see a weblog ‘go below’ is when the blogger will get distracted from the general activity of running a blog by one single side of running a blog.

Right here’s the factor – for a weblog to grow to be profitable you may’t simply work on one side of it – there are various duties to work on because it grows. These embrace writing content material, partaking readers, watching what’s occurring in your area of interest, constructing networks with different blogs and websites in your area of interest, engaged on the design of your weblog, moderating feedback, selling your weblog/advertising, discovering, managing and optimizing revenue streams, search engine marketing, monitoring your weblog’s metrics…. and extra.

It’s a little bit of an awesome record isn’t it!?


When a blogger turns into obsessive about anyone side of the record, that comes on the expense of the opposite vital points of running a blog.

Every of the issues I’ve talked about above are professional issues to work about in your weblog (some extra vital than others at totally different phases of a weblog’s life) nonetheless a weblog grows finest if you’re engaged on all of them and never simply if you do one in every of them.

5 Forms of Obsessed Bloggers

Let me share 5 frequent situations that I see:

1. The Design Maniac – maybe some of the frequent examples of that is the blogger who turns into so obsessed about how their weblog seems to be that they do little else however tweak it visually by taking part in with their CSS, touching up logos, making an attempt totally different layouts, testing new menus and navigation….

Not that there’s something mistaken with any of this – but when it’s all you do when are you going to write down content material, do some networking and reasonable feedback?

2. The search engine optimisation(bsessed) – I went via a section the place I turned obsessed by Search Engine Optimization. Signs of this dysfunction embrace writing for Search Engines instead of human beings (, posts with the identical key phrases 400 occasions, all bolded and in heading tags), spending extra time tweaking your templates greater than you spend time writing content material, making each put up you write hyperlink to your ‘earn cash on-line’ web page which is full of affiliate hyperlinks, checking your page rank each morning earlier than you reasonable your feedback and sending out a whole lot of emails to different bloggers you’ve by no means heard of earlier than asking them to link to your put up….

OK – once more, search engine optimisation isn’t evil, Search Engines can really be a wealthy supply of site visitors to your weblog – nonetheless search engine optimisation can also be enhanced by high quality content material, effectively coded websites and the very best websites rank effectively in SE’s as a result of they get linked to for his or her high quality.

3. The Social Media Promote Out – that is one thing most bloggers undergo at one stage or one other too. They hear concerning the lots of site visitors {that a} website like Digg or StumbleUpon can ship they usually write put up after put up particularly with the hope of getting on the entrance web page of social bookmarking websites.

You realize the posts I’m speaking about – 419 Silly Britney Spears Quotes, 10 Methods to Pores and skin a Cat…. Actually!, Ron Paul (insert something right here)….

These kinds of posts can draw loads of site visitors to your weblog, the issue is that it may be a fairly empty expertise should you’ve not labored in your weblog’s design and labored out find out how to preserve the readers. It may possibly additionally frustrate your common readers who’re wanting posts of substance. Lastly the site visitors may be fairly harmful (each to your servers and the remark areas in your posts – significantly should you draw 10,000 offended little Digg customers into your weblog). Certain – write some posts and experiment with social media, however don’t get obsessed.

4. The Cash Hungry Blogger – There’s nothing mistaken with monetizing your weblog but when somebody arrives at your weblog and there may be NOTHING however adverts above the fold of your weblog you may wish to have a take into consideration the primary impression you’re creating.

If each put up you write incorporates an affiliate hyperlink or is a paid evaluation, welcomes one other sponsor, calls for brand spanking new sponsors or launches your newest book – then you definitely additionally may wish to think about the fame that you just’re creating for your self as a blogger.

5. The Stat-a-holic – should you get up within the morning and earlier than you’ve a espresso, head to the toilet, kiss your spouse or decide up your screaming child from his cot…. you’ve simply bought to test your weblog’s stats – YOU’VE GOT A PROBLEM!

As soon as once more, most bloggers undergo a stage after they begin out after they appear to test their weblog’s stats extra occasions a day than just about doing anything – however for some bloggers they by no means develop out of it. They spend hour after hour not solely checking customer numbers however have a every day technique of checking the place each reader arrived from, what number of pages they considered, what hyperlinks they clicked, how lengthy they took on every web page and the place they headed to after leaving.

Figuring out how individuals use your weblog is sweet – however…. should you spend extra time checking stats then anything you’ll discover one large stat – nobody comes again since you’re not placing sufficient time into writing content material!

The Checklist May Go On

I might go on describing bloggers who obsess over selling their weblog, networking, constructing reader neighborhood, writing on just one side of your area of interest, exploring new weblog instruments and so on – however you get the image.


You’ve bought to maintain some stability!

Ideas for Single Minded Bloggers

Do a Time Audit – Take a while out right this moment and take into consideration how you employ your time in the case of running a blog. The place is almost all of your time going? Checklist all of the duties within the order that you just put time in and ask your self – am I at risk of obsessing over any one in every of them? What am I ignoring that I must be doing extra of?

As soon as the place (if) you’re out of stability it’s time to do one thing about it.

Give Your self a Schedule – One factor that I did within the early days of running a blog was to set myself a schedule. On the time I used to be working two jobs and learning half time so solely had a few hours a day so my schedule included a little bit time within the mornings for checking emails, an hour earlier than leaving for work to write down a put up or two after which within the evenings I devoted my time to networking, electronic mail and moderating feedback. As soon as every week I additionally put an hour apart for some search engine optimisation and as soon as a month I’d put apart time for design.

Create a Factors System – One other system that some bloggers use is to create a ‘points system‘ the place they offer themselves totally different ‘factors’ for reaching sure targets on their weblog.

Get Suggestions from Others – I’d additionally suggest asking another person for his or her suggestions on this. Generally it’s straightforward to get distracted on one side of your weblog with out realizing it. Ask one other blogger or a trusted reader or two for trustworthy suggestions on how they suppose you’re going. You is likely to be stunned with what they arrive again with.

Have Your Say

What’s your obsession (or has been) as a blogger? Are you at risk of getting out of stability? What do you do to maintain your self extra balanced?


This put up was first printed on Jun 27, 2008 and up to date Oct 28, 2021.

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