Work From Home

Build a Writing Brand That Rocks (Part 2)


As CEO of your private model — yep, you’re not only a author anymore — you’re answerable for discovering new assignments, writing, modifying your work, selling your items and looking for out alternatives to repeatedly develop a robust private model that units you up for future success.

In case you’re feeling overwhelmed by all the chances, we get it. Social media instruments can really feel daunting, however there are fast issues you are able to do each day to slowly develop a model that rocks.

Jump over to Part One for tips about utilizing Fb and Twitter to develop your platform. Then, meet us again right here for Half Two on LinkedIn, Instagram, Pinterest and Snapchat.



In case you thought LinkedIn was simply one other profession website to repurpose your resume, assume once more. LinkedIn has emerged as a publishing powerhouse over the previous few years. Time to mud off your profile!

Publish a submit on LinkedIn

It’s a game-changer: LinkedIn now permits customers to publish long-form content on the location.

In case you don’t have your individual web site or blog, use LinkedIn to write down content material and share your experience. In case you do have your individual weblog, republish a few of your posts on LinkedIn, sharing a hyperlink again to the unique submit in your website.

LinkedIn shares your submit in your profile in addition to on the primary information feed, permitting your phrases to be seen by those that comply with you and the better LinkedIn neighborhood.

Replace your profile with paperwork, photos and shows

Gone are the times of copy and pasting resume bullets into LinkedIn and calling it a day. LinkedIn is fancy now!

Now you’ll be able to add every kind of media to totally different positions listed, together with shows, movies, paperwork and photographs. Set your self aside by making your LinkedIn profile an fascinating and visible place to get to know you and your work.

Top-of-the-line methods to optimize your LinkedIn profile is to take a look at this Freelance Writers Den program. They’ve quite a few case research on how freelance writers are utilizing LinkedIn to get INBOUND leads and land shoppers.



Who doesn’t love scrolling by Instagram? It’s meant to be a lovely place for creativity, inspiration and eye candy. And it may well additionally make it easier to construct a robust writing model and neighborhood.

You get one hyperlink

Instagram is infamous for less than giving customers one hyperlink of their profile and never permitting clickable URLs inside a submit. The reality of the matter is that Instagram doesn’t actually wish to be a spot that sends site visitors to your web site; as a substitute, it desires to be the place you construct your model and neighborhood by compelling photos.

Nonetheless, you do get one hyperlink, so use it correctly. Your hyperlink seems beneath your bio in your principal profile. Most individuals embody their web site’s homepage on this area, however don’t be afraid to alter the hyperlink now and again when you could have one thing particular (an article, weblog submit, and so forth.) you wish to give a bit additional love.

To attract consideration to that hyperlink, submit a related picture, write a intelligent caption after which embody someplace within the submit the phrase “Hyperlink in profile” so of us know to click on over to your Instagram homepage if they need extra particulars.

Use Insta-stories

The easiest way to get your content material found on Instagram is by utilizing their tales and reels options. Similar to Snapchat (which we’ll cowl in a minute), Instagram lets you create short-form tales referred to as Insta-stories.

What are Insta-stories?

They’re sometimes made in 15-second increments of video however will be strung collectively for so long as you wish to file. They will also be photographs, music, or textual content, relying on what you wish to submit. The trick is that they expire in 24 hours, making a border-line addictive want to your viewers to know what you’re as much as.

What are Reels?

Reels are just like Insta-stories in that they’re short-form content material, however they’re barely totally different in that they will final for longer than 24 hours on the platform. They’re at present restricted to 60 seconds of video, however you’ll be able to overlay the video with loads of different options.

In case you’re asking your self, “What would I ever use an Insta-story or Reel to do?” let me problem you to get artistic!

Writers and bestselling authors are utilizing Insta-stories and Reels to indicate behind the scenes of their days and life, like Donald Miller. They’re utilizing it for podcast and talking clips and promotion of upcoming occasions, like Jon Acuff. And they’re even utilizing it for audiobook previews, like Rob Bell.

There are many different methods to make the most of these highly effective facets of the Instagram platform, together with promotional giveaways, bulletins, and extra. The probabilities are infinite for those who assume creatively.

Use related hashtags

One other nice strategy to get your content material found on Instagram is by utilizing related hashtags.

Hashtags are tremendous helpful, however can even shortly muck up a submit for those who use too many or don’t place them correctly. In case you solely plan to make use of a number of hashtags and so they make sense throughout the textual content of your caption, sprinkle them there.

If there are different hashtags you’d like to make use of that don’t match within the submit itself, add them within the feedback part. This fashion, when others remark in your submit, the hashtags remark is hidden, however they nonetheless lead others to search out your submit.

Extra just isn’t at all times higher! Don’t pepper your submit with dozens of hashtags, though Instagram does enable as much as 30 hashtags on a given submit. Think about using between 5 and 10 related hashtags on a given Instagram submit.

Some favourite and widespread hashtags for writers, according to Iconosquare? Strive #writing #amwriting #writingcommunity #instawriting and #writinglife.


Pinterest could also be finest recognized for tasty recipes and a few critical closet inspiration, however it’s additionally a terrific place to show your portfolio — and discover further writing inspiration and assets.

Create a dwelling resume or portfolio

Searching for one other stunning and inventive strategy to showcase your work? Turn your writing portfolio into a Pinterest board.

Pin articles and weblog posts you’ve written, in addition to any sort of press you’ve acquired. Let this dwelling resume Pinterest board be a spot the place you really shine. (Here’s mine!)

Construct your board over time reasonably than pinning every thing without delay to provide your followers an opportunity to see the content material of their feed as you pin. As you’re pinning archived content material, think about posting three to 5 pins a day; when you’re updated, pin new articles and posts are they’re revealed.

Discover inspiration and be a useful resource to different writers

You already know all these superior articles and assets you discover and wish to save for to learn later? Earlier than you understand it, you’ve acquired 25 tabs open in your on-line browser.

Nope? Simply me?

Pin these articles to a Pinterest board about writing, advertising, entrepreneurship or no matter it’s you’re hoping to construct your model and experience in. This kind of board not solely retains you organized, but in addition positions you as a useful resource for others who could also be concerned about comparable subjects.

When you’re at it, find other inspirational writing boards to comply with to construct relationships with different writers and discover new content material to pin.

Make your writing pinnable

Pinterest can function a terrific supply of referral traffic to your web site for those who put processes in place to make your writing Pinterest-friendly.

You might not have a lot management over the pictures chosen to go together with your submit on exterior web sites, however to your personal weblog or website, use a free software like Canva or PicMonkey to create enjoyable graphics. These visible cues will entice viewers to repin your pin and click on out of Pinterest to learn your content material.


In case you’ve been ignoring Snapchat since you assume it’s only for teenagers, seize your cellphone, obtain the app and put together to be amazed. With 100 million daily users, Snapchat is nothing to sneeze at.

Create (or just watch) a Snapchat story

Flex your creativity in a brand new means by making a Snapchat story. Maybe one of many app’s finest options, Snapchat tales enable customers to create a story by picture and video.

Inside a narrative, a Snapchatter can write textual content, draw photos, insert emojis, and add filters to mark their location, time, climate, velocity and extra. Velocity movies up, gradual ‘em down, put them in reverse; Snapchat lets you share tales in a singular, enjoyable and unfiltered means.

Think about documenting a day in your writing life utilizing Snapchat. Don’t be afraid to flip the digital camera and switch it on your self; Snapchat audiences like to see the individual behind the cellphone. Speak to the digital camera about your newest writing undertaking or what conjures up you to write down.

Keep in mind: Snap tales disappear after 24 hours, so you could have a restricted window of time to share your message.

In case you’re not able to create your individual story but, watch tales of these you comply with, or take pleasure in one from any of the “Reside” tales featured that day.


In case you’re neglecting social media as a author, you’re doing your self a disservice. You’ve invested a lot time in creating nice written content material, don’t click on publish and hope folks magically discover it. With social media, now you can get your written content material in entrance of extra eyeballs than ever!

You don’t have to make use of each social platform out there. In case you strive, you’ll burn your self out. However you’ll be able to select 1 or 2 that enchantment to your viewers, the place your readers are already hanging out, and go for it!

What do you assume? What’s your favourite social media website? In case you have any social media suggestions for writers, go away a remark and tell us!

That is an up to date model of a narrative that was beforehand revealed in 2016. We replace our posts as usually as doable to make sure they’re helpful for our readers.

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