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Are You Spreading Yourself Too Thinly?


Are You Spreading Yourself Too Thinly?

Photograph by Camille Villanueva on Unsplash

Right this moment I wish to share one final strategy to let your weblog go to spherical off our 10 half sequence. It’s one thing that has at occasions virtually introduced my very own running a blog to a grinding halt.


Taking over too many initiatives and stretching your self too thinly.

There’s a nice line between:

1. Diversifying your running a blog pursuits in order to have quite a lot of earnings streams to assist experience out the downtimes that the majority blogs endure from


2. Having so many blogs on the go, or too many issues happening inside your weblog, that they start to endure on account of you not with the ability to dedicate your focus to them.

The Argument for Diversification

I’ve written on quite a few events about how it’s sensible to diversify on the subject of running a blog for cash (for instance right here in my 18 Lessons I’ve Learned about Blogging post).

Diversification is sensible on quite a lot of ranges together with:

  • A number of Blogs (smart as a result of most blogs undergo highs and lows by way of visitors, earnings, search engine rating and many others)
  • Revenue Streams (not placing all of your eggs within the AdSense basket)
  • Non Running a blog actions/earnings streams (wanting exterior of running a blog to search out different methods of supplementing your running a blog earnings)

Diversifying your pursuits is a brilliant transfer – ask any monetary advisor and also you’ll discover the recommendation will virtually at all times be to hedge your bets and spend money on a number of areas in order that when one market goes down you don’t lose every thing.

The Drawback with Diversification

Whereas I do imagine that it’s sensible to diversify – there are some dangers with the technique. The primary drawback is that you simply run the chance of spreading your self too thinly throughout your blogs.

I discovered this the arduous approach in my first couple of years of running a blog for cash. I noticed what I might obtain with having a single weblog and determined to multiply my efforts by running a blog on as much as 20 blogs directly. The outcome was poor high quality content material, stress and pressure and finally blogger burn out.

The extra I gave myself to do the much less time I used to be capable of dedicate to anybody exercise – together with the manufacturing of partaking, helpful, fascinating and distinctive content material. The stream on impact of that is that my earnings on this interval didn’t increase anyplace close to as a lot as I’d hoped.

What I ended up doing was to rent a blogger to tackle one of many initiatives that I used to be working, to kill off nearly all of the remainder of my blogs and to focus upon two blogs (ProBlogger and DPS). In doing so I noticed fast outcomes. The blogs I used to be capable of focus all of my running a blog vitality upon actually exploded on account of the development in content material, the additional time I used to be capable of dedicate to interacting with readers and my additional vitality ranges which renewed my ardour for the matters I used to be writing about.

Are You Spreading Your self Too Thinly?

There are a variety of areas that I see bloggers (together with myself) spreading themselves too thinly together with:

  • A number of Blogs – I discover two blogs is sufficient for me – at b5media we have now a number of bloggers who deal with greater than that, however there comes a degree the place their blogs endure in the event that they add extra.
  • Social Media – evidently each day a brand new social networking website begins. When you had been to simply accept each invitation and have interaction totally on each one in every of them you could possibly simply spend your complete life on these websites.
  • Reader Interplay – you’ll be able to by no means do sufficient interacting with readers proper? Properly really you’ll be able to. There comes a degree the place even the very worthwhile process of interacting along with your readers can distract you out of your core process – the manufacturing of excellent content material.
  • A number of Revenue Streams – there comes a degree the place if you happen to add too many alternative advert networks, affiliate applications and different earnings streams to your weblog the place you may be spending an excessive amount of time administering them. Optimizing adverts, monitoring outcomes, chasing up funds and many others – all of it takes time. Typically focussing on only a handful of earnings streams makes extra sense than experimenting with too many directly.

Now earlier than I’m going any additional let me stress that the above actions are all good – however they CAN be chargeable for you spreading your self too thinly. I do suppose it’s smart to have a couple of weblog, interact with social media, work together with readers and experiment with new earnings streams…. however not on the expense of your core running a blog actions – notably the writing of content material.

Ideas for Overstretched Bloggers

In case you are like I’ve been at totally different occasions in my running a blog ‘profession’ I’ve a number of inquiries to ask and ideas for you:

What’s Vital to You?

I believe it’s essential to continually be asking your self this query. Establish your targets in running a blog. What are you making an attempt to realize? When you’ve requested this check out the way you spend your time and determine which issues that you simply’re doing take you nearer to your targets and which aren’t.

The place is the Vitality?

Establish the place the vitality is inside your totally different actions. What’s working and what isn’t? What’s producing fruit and what’s greedily sucking your time and vitality with none advantages? I’m an enormous believer in search of factors of ‘vitality’ in my life and placing extra focus upon them. For instance after I realized how I’d unfold myself too thinly with 20+ blogs I picked the 2 or three that labored and killed the remaining.

Set Your self Deadlines

Once I begin new initiatives I usually have a deadline in thoughts after I would wish to see outcomes by. If i don’t see not less than some indicators of life within the venture at this level I both kill off the venture or work out how you can method it otherwise in order that I’ll see the outcomes I would like.

Streamline your Processes

What issues do you must do that you simply’re inefficient at? I at all times knew how a lot time e-mail was sucking out of my day however did nothing about it for years. The additional strain that my inefficiency on this space of my enterprise value me was silly and meant I used to be stretching myself additional than I wanted. Reinventing my email processing system gave me additional time.

What different processes suck your time? Maybe it’s e-mail, maybe its studying RSS feeds, maybe its social media, maybe it’s an exercise like moderating feedback? How are you going to streamline these necessary however time consuming processes?


There was an enormous focus upon outsourcing recently (Tim’s The 4-Hour Workweek might need had one thing to do with it). I don’t outsource a lot of my running a blog actions however do see the sense in it. I at the moment have assist with remark moderation and have taken on a number of writers at DPS which has helped me tremendously. Do take into account nevertheless that outsourcing means managing others which may take much more time away from you within the brief time period whilst you get folks arrange.

Be Ruthless

My final tip is to echo the ideas that I shared in my publish on how to be a Ruthless blogger. Whereas it may be arduous to let go of blogs that don’t work or to chop out actions that suck our time the actual fact is that for a lot of bloggers it’s this stuff that stand between success and mediocrity.


This publish was first revealed on June 28, 2008 and up to date November 3, 2021

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