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10 Self-Publishing Mistakes Every New Author Makes

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Avoid these biggest self-publishing mistakes and
you’ll be ready to make money on your first book

There are nearly two million
books available on Amazon and I bet twice that number of books started but
never finished. Even among the self-published books finished and for sale on
the world’s largest ecommerce platform, the majority make less than $50 a
month.

The tragedy in this is that
self-publishing is EASY!

It doesn’t take a rocket
scientist to write a book and make money on Amazon. The problem is the
misconceptions and the self-publishing mistakes new authors make that dooms
their book from day one.

Besides the ten books I’ve
self-published, I’ve consulted and helped more than a hundred authors get
started. Within that number, ten mistakes have emerged as almost universal and
the biggest challenges you’ll face writing your book.

self publishing mistakes for beginners

For the first time ever, I’m revealing the entire strategy I’ve used to self-publish 12 books on Amazon and average over $2,100 a month in passive income. In Self-Publishing for Passive Income, you’ll learn everything you need from getting a book idea to making writing easy and selling more books.

Self-Publishing Mistakes Getting Started

The first mistakes most new
authors keep them from getting started or keeping the momentum to get their
book done. As bad as some of the other mistakes are, these are the worst
because they keep you from finishing and keep you from learning from your
mistakes.

1) One of the simplest things you can do to help finish your book is to set a detailed schedule and deadline. The problem most authors face is they don’t understand the entire process that goes into developing, writing and publishing a book. Fair enough but once you know the process, you can create a schedule that hits each point.

Reading through the book,
list out each step and make notes under each for what goes into it. Starting
from today’s date, add a deadline date for the first step then days to complete
that step and a deadline. You might have to adjust some of the dates a little
as you go and understand better how much time it takes to complete but this
kind of strict scheduling is going to help you stay on track.

Steps in the Book Publishing
Process

2) One thing that almost
nobody does but will give you the support and motivation you need is to share
your self-publishing goals with friends. Tell them about your deadline and ask
them about their goals. Then keep each other accountable by asking about
progress every couple of weeks.

Better yet, connect with a
few other self-publishers for a weekly mastermind group. This is just a group
of three to five people that meet online every week or two. You exchange ideas,
talk about your progress and ask questions to overcome challenges. It’s a great
way to get the support and answers you need to stay on track and be successful.

3) Part of that scheduling
mistake new authors make is not outlining your chapters and breaking the work
into chunks. Just sitting down to the computer to write your book is a fast
route to writer’s block. Even the experienced authors don’t set out that way.

Taking each chapter one at a
time not only makes for a great marketing strategy through your blog, it’ll
also make each chapter easier to write. Instead of struggling with the big book
idea, you’ll be focused on the smaller chapter idea and know exactly what you
need to write about.

4) Beating this next mistake
is a bummer for most new authors…but here it is. You have to treat your
self-publishing like a job. Set yourself goals and responsibilities for every
week. Set aside time to write every day and don’t make excuses.

You see, a lot of
self-publishers approach it as something they’d like to do. They’ve always
wanted to write a book and it would be nice to make a little extra money. Why
not give it a try?

I’m all for enjoying your side hustle and the last thing you want is another ‘job’ but you have to set that must-finish mentality with your book. You need to make it a commitment or your book will end up in the bottomless pile of unfinished projects.

New Author Mistakes that Ruin Your Book

It might surprise you that
only two of the ten mistakes is around creating a quality book. That’s not to
say that you can produce a crap book and make sales.

The fact is that most people spend plenty of time researching their book. It starts from an area of experience and really drives a transformation in the readers. The reality is that most books, if they ever get written are good reads. It’s the parts of the process that authors don’t fully understand like marketing and being a professional author that trips people up.

There are two mistakes on the
content-side that you will need to avoid though.

5) Many non-fiction authors
fall into the trap of just writing out their book in a straight-forward, how-to
style. The work backwards from the transformation and check every box in the
steps someone needs to take to get there.

And the book ends up being
SOOOO boring!

Bring your book to life with
personal stories, anecdotes and examples. This not only shows readers how the
ideas are applied in real life but gives them something to relate to and
inspire their transformation. It’s best if these stories come out naturally as
you’re writing but go back through after writing to make sure you have at least
an example or two in each chapter.

6) Another big mistake I see a lot of new self-publishing authors make is trying to edit their own book. I know what you’re thinking. Editing can be a big expense, easily the biggest. You’re not ready to put down a few hundred dollars or more on something you don’t will even make any money.

The problem is, you’re just
too close to the material. You’ve spent the last 12 weeks writing this book and
countless hours. You know what you wrote and you know the process from start to
finish. What happens when you sit down to edit, you just want to get it done
and move on to publish.

The result, you’ll end up
skipping over sections. You’ll zone out and not really check the reading.
You’ll also fall into all the assumptions someone makes when they already know
the material.

You need a fresh set of eyes
on your book for editing, preferably someone that doesn’t know much about the
subject of the book.

You don’t need to spend a lot
on editing but you will need to spend something. Start on Craigslist or on the
job board at the local community college. You’re not looking for an English
major, just someone that can tell you where the story doesn’t flow and parts
they don’t understand. In self-publishing, it’s the story and readability much
more than the grammar.

Start your editing by checking the content on Grammarly, a grammar and readability checker. This is going to do most of the work and your paid editor won’t spend as much valuable time on little stuff.

Try Grammarly free as a browser plugin

Self-Publishing Mistakes to Sell More Books

The dirty little secret of self-publishing
is that it’s not your book that sells, it’s your marketing.

Really this is the tragic
truth in any business. It sucks that you can’t just create a great product. You
still won’t make a dime unless you put together a great marketing strategy to
get that product in front of the right people, at the right time.

Since most new authors don’t
realize this, there are a lot of mistakes made.

7) The first mistake here is
just not using a blog or some other distribution resource strategically. You’re
already writing content and making notes from your research, it takes almost no
time to turn that time into a blog or YouTube channel.

Posting your book chapters on
a blog or turning them into videos will help to keep you on schedule and get
your book finished. More than that however, a blog will be one of your best
marketing resources. Without a blog or some other channel, you’re stuck trying
to advertise your book for the sales you need to keep your book ranked.

It costs very little to start a blog, less than $3 a month with this special deal from Bluehost. Your blog will do most of the work in your marketing plan and can even become an asset by itself, bringing in sponsorships and affiliate commissions.

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8) Another mistake I see even
the experienced authors make is not being more direct with friends and family.
The mistake goes like this, everything is ready to launch the book and the
author puts out a post on Facebook. The post asks everyone to help out by
sharing the book launch, buying a copy at the discounted price and leaving a
review.

Then nothing happens!

Not only is the book launch a
total failure but the author comes out hurt and rejected thinking even their
friends and family don’t support them.

Your friends and family DO
want to support you, but it takes more than just a generic social media post to
get them to do anything. Think about it. How many Facebook and Twitter posts do
you see each day? How many do you remember three seconds after seeing them and
how many do you even take the time to ‘like’ or share?

We have ‘social media
blindness’ and even the pleas for help rarely break it.

Instead, you need to
personally reach out through a direct message or even a phone call to people
for your launch. Even an email might not be enough to get a real commitment.

  • Send out a direct
    message to each social media contact asking if they’ll help out by buying a
    copy during the launch day and leaving a review.
  • Reach out by
    phone to the people that don’t reply to your direct message.
  • Send a direct
    message the first day of the launch asking again for their support.
  • Send a reminder
    message on the third day of your launch with the urgency that the launch is
    almost over.

Remember, you need at least
10 reviews during your launch and as many sales as you can get. Remind people
that it’s not really about the money. You’ll be launching at $0.99 so nobody is
paying or making a lot of money, it’s just about the support and getting that
momentum.

9) Part of making as much
money as possible on your self-published book is offering it to as many people
as possible. It always surprises me how many people still buy paperback books,
despite the fact the price is about twice that of an ebook, but some people are
just physical book people.

Fortunately, it takes almost
no effort to format your ebook for a print copy. You can do it from the same
file you upload to Amazon Kindle with just a few changes. Creating a
print-on-demand format for your book will double your sales and help keep both
formats ranked.

It takes more work but I would also recommend creating an audio format for sale on Audible. This might be more expensive for fiction authors since you’ll need to hire actors for the characters but non-fiction writers can read their own book. Besides being listed on audiobook site Audible, you’ll also have your audiobook listing on the main Amazon page. This gives your book maximum reach for any type of customer.

10) The final mistake most
new authors make is quitting after writing one book. I know you’re hoping that
this first book hits and you make thousands a month…but sometimes it just
doesn’t work like that.

Of the ten books I’ve published, I make as much as $500 a month on a couple but there are a few than make $100 or less some months. Sometimes a book just isn’t as popular as you thought it would be.

best side hustles self publishing

Create a library of at least
a few books though and your monthly sales will average out. You’ll make around
two or three hundred per book each month and will have the start of a very nice
passive income stream.

Don’t get discouraged if a book isn’t the lottery ticket you thought it would be. Move on to the next book, try to understand why the last one didn’t hit and build your online income!

For the first time ever, I’m revealing the entire strategy I’ve used to self-publish 12 books on Amazon and average over $2,100 a month in passive income. In Self-Publishing for Passive Income, you’ll learn everything you need from getting a book idea to making writing easy and selling more books.

Self-publishing a book isn’t difficult. Thousands of people start on their book idea every month only to give up or never finish. It’s these ten self-publishing mistakes that account for the vast majority of that failure. Learn how to avoid these mistakes and you’ll be ready to create the book you always wanted to write.

What to Remember When Self-Publishing to Boost Sales

It’s so easy to self-publish a book. In fact, it’s easier than ever before thanks to the internet and e-book readers. But what does being so easy mean for writers?

With traditional publishing houses closing their doors or laying off staffs in droves, more and more authors are looking into independent authoring options. One of the most popular ways is through self-publishing a book on a platform like Amazon.com.

It’s easy for anyone who wants to put out a book, but not all books are guaranteed successes. Know why? It’s simply because the market has become saturated with new content, making it difficult for most people to find what they’re looking for without significant marketing campaigns.

What does this mean for you, the author? Well, it means that you will have to work twice as hard in order to get your book noticed by potential readers. While writing an excellent book is one thing, writing an excellent book with the ability to sell copies is entirely another matter—especially considering how many authors are already vying for attention from their prospective audiences .

This brings us to the main part of this thing:

What can you do to make your book stand out from the pile, and therefore sell more copies?

Take advantage of all the marketing tools available to you; especially if you’re self-publishing. Too many authors simply focus on writing a brilliant story and then expect that people will flock to it like ants drawn towards sugar. While story quality is essential, few prospective readers ever consider buying books without any prior awareness of their existence. It’s not enough for potential fans to see your book in a store; they need to know about it before they’ll get around to looking at what’s hiding between its covers. This means that modern authors must learn how to market their books by taking advantage of free print and online tools such as social media and blogging.

Few people will discover your book through TV ads or billboards anymore and these methods are too expensive for most self-publishers. That means that you’re going to have to get the word out somewhere else. By taking advantage of free, effective tools for marketing your book, you can increase sales by bringing in more profit per unit sold, which is especially important if you plan on selling eBooks through Amazon’s Kindle Direct Publishing program.

Everyone has a book idea in them and this is the single best source for passive income I’ve ever found. Don’t give up on your self-publishing idea mid-way through like so many people. I’ll show you how to make it a reality and every trick I use to make money every single month! Click through for a coupon code and special launch price, 75% off regular price on Self-Publishing for Passive Income!

With just a little knowledge about how to use free publicity techniques effectively, it’s possible to reach thousands of potential readers who might never have heard about your work otherwise. Granted, every single one of them won’t buy your book—but over time, even a small increase in sales can really add up. The trick is to get your book noticed, and then help it stay on the minds of potential readers who will listen to what you have to say about the places where your book fits within their lives.

Read the Entire Self-Publishing Success Series

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